Medable’s prior design system proved restrictive and failed to effectively convey their product's essence. This resulted in misdirection and missed opportunities to connect with its audience. It became imperative to enhance the design system, which lacked depth, to better resonate with the Medable vision and its trailblazing positioning. I collaborated with the VP of Brand, Creative Director and junior designers to create an attention-grabbing, adaptable, and expansively scalable design system.
Brand guidelines were meticulously developed encompassing typography, iconography, and graphic elements to ensure a consistent and cohesive visual system for the brand.
I work across a range mediums, including trade show booths, where I apply design thinking principles to create immersive and cohesive experiences within the space that align with the brand strategy.