The Columbus Blue Jackets organized a yearly fundraising occasion aimed at supporting the health and well-being of children in central Ohio. Inspired by American Bandstand, the event's branding had to harmonize the nostalgic essence of that era with the contemporary brand attributes associated with the Blue Jackets.
The visual vocabulary had to align seamlessly with the overarching brand guidelines. To establish a robust and lasting connection with the team's brand identity, a cannonball was incorporated into the event logo design, ensuring a powerful and memorable representation of the core brand.
Brand guidelines were created to ensure consistent and cohesive brand representation across all communication and design elements. It provided a clear set of rules and standards for logo usage, color schemes, typography, and messaging, helping to establish a strong and recognizable brand identity and maintain brand integrity.